KEARING was born in 1995, from the passion and tenacity of its founder, Jason Zhao, who started its journey from a remote country village in China, animated by his unique desire to develop and spread first-class fashion design marking tools and equipment, something no other supplier was able or willing to produce in his country back then. Firmly determined to demonstrate how commitment combined with talent can lead to excellence, he locked himself in his small laboratory with the best materials and tools he could find, and after months of experimentation, inevitable errors but also remarkable steps forward, he managed to independently develop his own exceptional ink and marking tools, setting an unparalleled quality level which soon became – and nowadays still remains – the industry standard.

Nonetheless, in the early 2000s, the market was still a ruthless jungle: thousands of competitors all over the domestic market were only focusing on how to make easy money the fastest way, or even ready to counterfeit big brand’s products in order to exploit the largest market in the world. Meanwhile, KEARING was on a totally different mission: we knew that the most essential and lasting value of our brand was our customers’ trust, and through the uncompromising quality of our products we resolved to stay loyal to our founding principles.

By tackling more difficult but more mature markets like the European and the American ones, customer after customer, country after country, we finally managed to create a solid and lasting reputation across the western market, as a provider of entirely original and professionally reliable products. In just over a decade, KEARING had become a top international player and managed to regain the trust of countless clients in its domestic Chinese market, delivering the best of Kearing’s tools all over the globe – not just like another mediocre trader in the industry, but as a true creator, connoisseur and innovator of professional tools for fashion designers, handicrafts lovers and art enthusiasts, as well as a reliable and supportive global partner for suppliers and distributors of art, design and handicraft tools.

Today, with more than 25 years of success and expertise on its shoulders, Kearing continues to do just what he does best: by rejecting the temptation to imitate others, by refusing to choose the easiest way to make an effortless business, we leverage our technical and mechanical knowledge to maintain our own manufacturing at the highest standard, to enhance and customize production processes and equipment. As we keep believing that through affordable but top-quality, durable and trustworthy design tools KEARING can inspire and nurture our global customers’ creativity, provide them with the perfect way to express themselves while paving the way for unmatchable levels of perfection.