About Kearing

Founded in 1995, Kearing focuses in developing and manufacturing professional handcraft tools which including fashion design, patchwork, aviation and military industrials. Thanks for its prominent R&D capability and pursuit to extreme quality, which it persisted for over 30 years, Kearing becomes an international company which owns in-house R&D team, plant and a distribution network covering over 100 countries and regions.

30 years ago, Jason Zhao decided to give up his sound paid management position of a giant company, in order to start his own adventure. He did not develop his business by calling known clients which he accumulated from past career, but determined to realize a dream — to create a respectable brand !

By that time, all markets are dominated by European and Japanese brands. A Chinese brand was almost equal to counterfeit or poor quality. Being resilient like all other people from Hunan, Jason thought over and over, and decided to exert his talent to make his own effort to change people’s acknowledge to Chinese product and Chinese people. Therefore, he decided to take the way of in-house R&D. He locked himself home for months, devoured dozens of chemistry books and made thousands experiments. Finally, the first air-erasable pen was born. Its ink was able to last 2 years, which was an outstanding improvement to the best like-product that could only last for 1 year.

Product speaks. Thanks to this air-erasable pen, Kearing rapidly made a figure in domestic and international markets. Distributors all over the world came to partner with Kearing.

In the meanwhile, there came some other companies asking Kearing to be OEM for their products. Among them, there were some super order from lower market that might let Kearing expand rapidly. They asked Kearing to lower the quality to meet their cost control goal. Some of them even ask for counterfeit of other brands.

Between the foreseen interest and distant dream, Jason chose the distant dream again. He decided that Kearing would never produce any counterfeit. Moreover, he sticks to his will that Kearing will remains its high-ending positioning and never compromise the quality to cost-control.

He led the team to go deep and develop in a gridding way into the European and American markets. In addition to the large distributors who have established long-term cooperation, those local distributors who are still small in size and do not have the ability to source globally are also treated equally. He hopes that people who love handcrafts all over the world can use Keling’s high-quality products. Kearing eventually succeeded in building a solid and lasting reputation throughout the western market.

30 years passed, Kearing is continuously improving its product line. It has successively developed some popular products such as iron-on transfer markers, sandwich-line rulers, hot-ironing rulers and non-slip rulers. Kearing has set its position in the fields of fashion design rulers and patchwork rulers, and has become a leader in the industry. In addition, it has implanted R&D into its DNA since its birth, and continued to develop in new areas, and has made breakthroughs in aviation, military, outdoor, etc.